Embedded Finance and Banking-as-a-Service Report 2024
The Embedded Finance industry is projected to reach USD 7.2 trillion by 2030, as businesses increasingly incorporate this technology into their strategies and operations. In the digital era, the way individuals and businesses access financial services is transforming. Software providers and digital platforms are embedding financial services into their core offerings to capitalise on numerous benefits.
Embedded Finance creates significant value by solving problems across the value chain. Product providers, digital platforms, and consumers all benefit: providers gain access to new markets and data-driven profitability, platforms secure additional revenue and reduced churn, and consumers enjoy seamless access to better-priced, data-driven financial products within their existing digital ecosystems.
With the rapid evolution of financial technology, understanding the impact of Embedded Finance is crucial. Our 2024 Embedded Finance and BaaS report offers a detailed analysis of how financial services are integrated into digital platforms, systems, and business processes, transforming financial interactions for both individuals and businesses. What began as a trend among consumers adopting digital payments has now evolved, with business leaders leveraging Embedded Finance to address challenges, meet needs, retain customers, and unlock new revenue streams.
The report provides insights on major themes:
• Why businesses are gravitating toward Embedded Finance and the factors accelerating its uptake.
• Successful implementations of Embedded Finance, including specific promising use cases.
• How Embedded Finance can boost revenue and address pain points.
• Challenges and solutions in implementing Embedded Finance and how to select the right partner for the journey.
• How digital transformation, including AI and blockchain, is reshaping industries and driving the adoption of embedded payments.
• How the B2B Embedded Finance sector is evolving to match B2C advancements.
• Future outlook and growth opportunities in the Embedded Finance industry.
This report offers valuable insights into these themes and more, providing a comprehensive overview of how Embedded Finance is shaping the future of financial services. As you delve into the following pages, you will gain a deeper understanding of these trends and their implications for the financial industry and beyond.
Thank you for choosing our report. We hope you find it both insightful and useful!
Oana is a Lead Editor at The Paypers, driving the editorial vision for cutting-edge topics in Open Banking, Open Finance, Embedded Finance, and Banking-as-a-Service. She oversees content creation and coverage, conducts expert interviews, and moderates webinars and panels. Oana also represents The Paypers at key industry events and leads research and content production for major reports and projects.
